Join me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.

Some of the topics covered:

1. Money Mindset Transformation & Identity Work:

   • Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.

2. Top-Down vs. Bottom-Up Marketing Impact:

   • Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
   • The conversation delves into the contrast between top-down and bottom-up marketing mentalities, dissecting their influence on personal and professional growth.

3. Crafting Marketing Strategies for High-Net-Worth Clientele:

   • Shayla shares her wealth of experiences in marketing to ultra high net worth individuals, revealing unique challenges and marketing opportunities in this niche.
   • The hosts discuss the paramount importance of authenticity and brand consistency, especially in high-profile marketing environments.

4. Humanizing Wealth in Marketing:

   • The conversation navigates the idea of humanizing superhuman individuals, breaking down stereotypes and exploring innovative marketing approaches.
   • Shayla sheds light on her unique marketing approach, making high-net-worth experiences relatable and accessible through authentic branding.

5. Strategic Money Mindset Marketing:

Shayla offers a sneak peek into her bespoke approach to shifting money mindsets, intertwining psychological insights with strategic marketing tactics.

Connect with Shayla

• • www.theshaylalocklear.com
  • https://www.facebook.com/shayla.locklear

Conclusion:

• The episode concludes with a resounding message – money is more than just numbers; it's a dynamic element that, when paired with strategic marketing and a transformative mindset, can lead to remarkable success.

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From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.

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