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Most people are using AI for marketing completely wrong—and it's costing them hours every day.
If your prompts start with "Act like a marketing expert," you're leaving 80% of AI's power on the table.
In this solo episode, I'm breaking down the exact hyper-specific prompt framework I used to build my agency from $0 to $150K in less than 12 months using Claude AI.
WHAT YOU'LL LEARN:
- Why most AI prompts fail (the vague prompt problem)
- The 4-layer hyper-specific prompt framework
- How to turn AI from a content generator into a strategic system
- Real examples: Setting up AI projects for email marketing
- The 3 biggest mistakes people make with AI projects
- How to save hours per week with proper AI systems
- Step-by-step guide to building your first hyper-specific AI project
KEY INSIGHT:
AI isn't magic—it's 80% preparation, 20% execution.
Stop asking AI to "figure it out." Give it your expert system to execute at scale.
Instead of: "Write me marketing emails"
Try: "Write 5 cold email variations optimized for 40%+ open rates using these subject line formulas, body structures, and CTA patterns"
See the difference? That's specificity.
THE 4-LAYER FRAMEWORK:
Layer 1: Exact role with specific expertise (not "marketer" but "B2B SaaS email marketing strategist")
Layer 2: Specific tasks with measurable outcomes (5 variations, 40%+ open rates)
Layer 3: Framework and methodology to follow (exact formulas and structures)
Layer 4: Examples of success (show AI what good looks like)
ABOUT THE HOST:
Theodore Massillon is the founder of NOM Studios, a digital marketing agency that scaled from $0 to $150K in less than 12 months using AI-powered systems. He specializes in helping businesses leverage Claude AI and ChatGPT for enterprise-level marketing results.
CONNECT:
LinkedIn: linkedin.com/in/theodoremassillon
Instagram: @theodore.massillon
Website: nomstudios.co
ACTION STEP:
Spend 1 hour today documenting ONE process you do repeatedly. Turn it into a hyper-specific AI project this week. Then DM me your results—I want to see you succeed.
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TAGS: AI Marketing, Claude AI, ChatGPT, Marketing Strategy, Digital Marketing, AI Tools, Content Marketing, Marketing Automation, Agency Growth, Entrepreneurship, AI Prompts, Marketing Tips, Business Growth, Productivity, Small Business Marketing
33 episodes
