While a lot of people default to creating a personal brand when they start out streaming on engaging in content creation seriously, I think that it is worth thinking about the pros and cons of taking more of a company approach. I've worked with new esports teams and gaming organizations that struggle to find where they fit along the "personal to company" brand spectrum. While there is a no size fits all answer, here are some thoughts to help you along your brand development journey. Don't forget to join our online communities at www.nerdsbelonghere.com and grab some gamer apparel at www.nonamenerd.com.