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Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
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Linzi Hawkin is a creative strategist passionate about protecting the ocean through the power of strategy, storytelling, and education. She is the co-founder of Protect Blue - an ocean-focused organisation built around two core pathways: a creative agency that partners with NGOs, governments, and brands to drive tangible impact, and a direct support platform for ocean advocates and activists, providing the tools, community, and resilience they need to lead lasting change.
Through this dual approach, Linzi strengthens conservation efforts while nurturing a thriving network of grassroots ocean leaders - helping them stay energised, impactful, and deeply connected to nature.
Timestamps:
00:00:00 - Introduction to The Ocean Age Podcast and Expert Guest
00:01:04 - Defining Impact Strategy for Purpose-Driven Businesses
00:02:40 - The Importance of Gaining Clarity on a Problem To Solve
00:07:44 - Finding Your Niche in the Ocean Space and Experimentation
00:11:42 - The Importance of Real-World Feedback and Minimum Viable Product
00:16:16 - The Challenge of Saying No to Opportunities to Maintain Focus
00:19:48 - Strategy as a Filter for Decision Making in Impact Ventures
00:20:52 - Practical Frameworks for Building an Impact Strategy
00:28:50 - How to Identify When Your Strategy is Flawed or "Off"
00:30:53 - Measuring Real Impact vs. Misleading "Vanity Metrics"
00:35:01 - Understanding and Avoiding Common Vanity Metrics
00:42:52 - Course Correction and Strategy Adjustment
00:48:50 - "Green Hushing" and Brands' Fear of Greenwashing Accusations
00:52:40 - Balancing Profit with Positive Impact for Financial Sustainability
00:57:07 - Case Study: The Innovative Seaweed Surfboard Project
01:04:17 - Challenges Faced by Ocean Activists and Entrepreneurs
01:06:58 - Advice for Young Professionals
01:13:11 - Upcoming Projects
01:20:00 - The "Stoke" Piece: Importance of Wellness and Fair Pay in Impact Work
01:23:44 - Conclusion and Where to Find More Information
Useful Links & Resources:
Linzi Hawkin: Website and LinkedIn
Protect.Blue: Website
IDEO free courses
Acumen Theory of Change free course
Get in touch with The Ocean Age's host Fed DeGobbi on LinkedIn, X or by emailing directly at [email protected]
The Ocean Age podcast is produced by Charlotte Raffo and edited by Nebojsa Lesha. Sarah Carpenter is our research assistant.
Please send in your feedback: what do you want to hear more or less of? Any suggestions? Would love to hear what you think!
33 episodes
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