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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Meet Kai Lim the co-founder of Reprise Health.
Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form.
In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists.
Topics
- Innovations in traditional categories
- Audience discovery
- Channel selection
- Wholesale distribution
- Amazon channel
- Building Trust with consumer
- Offline to online connection
- Retail vs. DTC packaging
Takeaways
- Quizzes are a great way to collect email addresses and provide personalized recommendations.
- A new form factor can breathe life into old categories
- DTC is a quick way to launch and learn more about your customer
- Wholesale partners are different across categories
- Amazon can be an early channel when you see demand and low competition
- In the wellness space, relationships with healthcare professionals can be a strong credibility signal
- QR codes can connect your offline and online presence and provide further education and information, which is critical with new categories.
- In retail, packing and price points must be adjusted to optimize communication and ease of purchase.
Please let us know your thoughts about the episode!
Where to find Kai Lim:
Linkedin: https://www.linkedin.com/in/kai-lim-946021ba/
Website: https://reprisehealth.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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