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In this episode, we meet Bani Bahari, CEO and co-founder of OffCourt an athletic deodorant brand.

OffCourt is a performance body spray focused on those who love the active lifestyle.

We will learn how Offcourt started launched with an Amazon and wholesale combination.

Other topics covered in this episode

  • Efficient growth
  • Wholesale distribution in the gym channel
  • Field sales and marketing

Key Takeaways

  • In 2023, brands should be profitable from day one
  • Amazon works great when you have an underserved market
  • Gyms are a great discovery channel for the right product
  • Wholesale distribution is profitable but field sales doesn’t scale quickly

Please let us know your thoughts about the episode!

Where to find Bani Bahari:

Linkedin: https://www.linkedin.com/in/bani-bahari/

​Website: ​ https://offcourt.com/

Instagram: https://www.instagram.com/offcourt_official/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it

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www.theomnichannelmarketer.com

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64 episodes