Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 05, 2025 17:04 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 360848691 series 3446717
Content provided by Kait Stephens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kait Stephens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.
Pricklee is a hydration beverage made from the prickly pear cactus..
In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide.
Other topics covered in this episode
- Developing playbooks
- Stimulating brand discovery
- The era of captial efficiency
- Launching in Sprouts
- Inhouse demo team vs. agency
Key Takeaways
- Brands need to find a unique playbook, not mimic others
- Stimuling discovery is key for brands in new categories
- Today’s brands need to be capital efficient
- A successful launch takes time and focus
Please let us know your thoughts about the episode!
Where to find Kun Yang:
Linkedin: https://www.linkedin.com/in/kyang2/
Website: https://pricklee.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
64 episodes
