POPMART Head of Southeast Asia & Middle East Jeremy Lee hops on a quick but jam packed conversation with On Call host Paulo on the role of Southeast Asia in POPMART's Global Business, the opportunities for creators and storytellers in the age of generative AI and new innovations in IP protection, and his learnings on leadership across several years leading regional business development for consumer brands.

This On Call with Insignia episode is part of a series featuring speakers from the NOVA 2025: SG60 Edition event co-hosted by Smobler, the New York Stock Exchange, Gemini, Nifty Gateway Studio, and Skadden.

Timestamps

(00:28) Role of Southeast Asia in POPMART's Global Business;

(01:33) Role of Role of Singapore and Southeast Asia for Consumer Brand Creation;

(02:51) Learnings on IP Protection and IP Innovation for Brands;

(04:40) Thoughts on AI and Future of Storytelling;

(06:41) GTM Learnings from Southeast Asia;

(07:58) Blind Box Leadership Questions;

About Jeremy Lee

Jeremy Lee is Head of Southeast Asia & Middle East for POPMART. Prior to POPMART, he held regional sales and business development leadership roles across consumer brands, from the Lego Group to J&J. He has also been handpicked across these roles to be a leading Diversity & Inclusion advocate, co-creating a psychological safe space to enable team members to bring the best versions of themselves to the workplace.

Directed by Paulo Joquiño

Produced by Paulo Joquiño

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The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. Any and all opinions shared in this episode are solely personal thoughts and reflections of the guest and the host.