#070 Marketing Is Business — Dale Hefer The One-Eyed Man With Mike Stopforth podcast

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The One-Eyed Man with Mike Stopforth »
#070 Marketing is Business — Dale Hefer

4d ago 40:02

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My guest on this episode is Dale Hefer, CEO of the IMC (the Integrated Marketing Collective) Conference.
Dale is a former SA Businesswoman of the Year (awarded during her time running her ad agency Chillibush, which she sold in 2014). She is a best-selling author and a still life artist whose prints sell around the world. Dale launched the Nedbank IMC in 2019, and under her leadership, it has become Africa’s biggest marketing conference with over 2,000 delegates.
The theme for this year's event is Marketing is Business® (a topic Dale is so passionate about, she trademarked it!) and it takes place in-person (Johannesburg) and online on the 18th September.
In this conversation, we talk about the conference; where it all started, its remarkable growth despite the COVID interruption, her partnerships, and get neck-deep in the topic of marketing is business. The IMC Conference website · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy

Chapters

1. Introduction to Dale Hefer and the IMC Conference (00:00:02)

2. Dale's Transition and Vision for the IMC (00:04:27)

3. Impact of COVID-19 and Evolution of the IMC (00:07:52)

4. Elevation of the IMC and Speaker Lineup (00:10:18)

5. Strategies for Keeping the IMC Fresh and Successful (00:14:37)

6. Marketing is Business Theme and Team Acknowledgement (00:17:39)

7. Addressing the Credibility of Marketing (00:19:57)

8. The Role of Agencies and the Magic of Brand (00:24:52)

9. Responsibilities of Agency Leaders (00:32:01)

10. Details for Getting Involved with the IMC (00:35:39)

11. Partnership Opportunities and Closing Thoughts (00:38:01)

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