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Amazon veteran and Pattern COO Rob Hahn joins us to break down the real mechanics behind e-commerce success and why most brands are failing long before they even realise it.
From building Amazon’s early robotics fulfilment centres, to running a global organisation processing 47+ trillion data points, Rob exposes the operational blind spots brands never think about: packaging dimensions that kill margin, content mistakes that destroy conversions, and the brutal truth about why “good products” don’t automatically win online.
We dig into:
Rob’s journey from Amazon intern → robotics leader → Pattern COO
The hidden operational failures that sink e-comm brands
Why consumers now buy pictures, not products
What separates good content from average and why it changes monthly
How Pattern turns trillions of data points into actionable insights
Why Prime eligibility and delivery speed are conversion superpowers
TikTok Shop, global expansion, and the next wave of marketplace disruption
The middleman business model that quietly dominates online retail
What Rob would do today if he had to start from zero again
If you sell online, or want to, this episode is a masterclass in how to survive and scale in a world where content, logistics and data matter more than ever.

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17 episodes