Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nitrility’s platform.

In this episode, Avi explores the power of music licensing for content creation, strategies for launching complex products, and how to navigate copyright and legal challenges in the digital age. He also shares insights into building trust and strong relationships in marketing and tips for growing a high-quality Instagram following.

Avi discusses the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital. For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling in today’s business world.

If you're interested in intellectual property, music industry trends, or marketing strategies, Avi’s insights will help you navigate these complex fields and position yourself for success.

Chapters:

00:00 - Building Connections through Mutuals

02:00 - How Music Licensing Boosts Content Creation

05:50 - Navigating Copyright and Legal Challenges Online

07:49 - Strategies for Launching a Complex Product

09:50 - Building Trust and Relationships in Marketing

12:00 - Building a Network in the Music Industry

13:57 - How to Create a High-Quality Instagram Following

15:58 - Connect to Global Network Through Cold Outreach

22:15 - Building a Positive Public Persona

24:16 - The Ethics of Buying Instagram Followers

26:27 - Exploring Personal vs. Business Instagram Strategies

30:57 - The Importance of VC Endorsement in Investment

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

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→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Avi Patel and Nitrility:

→ Avi's Instagram: https://www.instagram.com/avipat_/?hl=en

→ Avi's LinkedIn: https://www.linkedin.com/in/avi-patel-bb2816225/

→ Nitrility: Nitrility.com