Dina Goldman is at the frontier of researching and understanding the Chasidish and Yeshivish communities. She has spent over a decade working in marketing and advertising within the Orthodox Jewish community. Seeing how many businesses really lack solid information that they need, she founded Mispar – The Jewish Community, a Story of Numbers, a company focused on providing rich, timely data to help businesses and non-profits make informed decisions.

Dina and her team conduct all kinds of studies, and she often uses creative methods to reach the Orthodox community … and that can be challenging. Mispar has also Orthodox Jewish research panel, giving researchers and businesses access to authentic voices within this community.

In this episode we discuss how Orthodox and Charedi businesses and non-profit organizations can better understand their customers and the public, to develop and sell products, and meet their need. We also discuss some of the really fascinating issues she has explored, such as Orthodox finances, the businesses that Orthodox people are involved in and the related challenges, Shidduchim, and lots more.

Raised in a Chasidish family, Dina now lives in Monsey with her husband and their happily blended family of four.

In the episode closing we discuss some of our political research, which can be found in our 2023 Study and 2024 Study.