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š¢ Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis
Manage episode 491673950 series 2621139
How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach ChahalisāVP of SEO at Apartments.comājoins host Jon Clark to reveal the playbook behind enterprise-level search success.
From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep Americaās top rental marketplace ahead of Googleās ever-shifting SERPs and AI Overviews.
š¢ In This Episode
⢠How Apartments.com approaches SEO across 20M+ pages
⢠Agile workflows: integrating daily stand-ups, PI planning & sprint demos
⢠Scaling hyper-local content with proprietary rental and cost-of-living data
⢠Structured data, title formulas & other āboringā tactics that still move the needle
⢠Using AI agents for efficiency (content QA, Fair Housing compliance & more)
⢠Mitigating traffic loss from Googleās AI Overviews and LLM crawlers
⢠Smart redirect rules & platform pitfalls during massive site migrations
⢠Negotiating dev tickets: writing stories developers want to ship
Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.
š Subscribe for more actionable SEO deep dives every week
š¬ drop a comment telling us your biggest challenge scaling search.
š Mentioned Links & Resources:
- Zach Chahalis on Linkedin
- Zach Chahalis on X
- Zach Chahalis on Bluesky
- Zach Chahalis Personal Website
- Apartments.com
- Pubcon "Don't Get Left Out in the Rain"
- Zach Chahalis Episode #2
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
81 episodes
Manage episode 491673950 series 2621139
How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach ChahalisāVP of SEO at Apartments.comājoins host Jon Clark to reveal the playbook behind enterprise-level search success.
From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep Americaās top rental marketplace ahead of Googleās ever-shifting SERPs and AI Overviews.
š¢ In This Episode
⢠How Apartments.com approaches SEO across 20M+ pages
⢠Agile workflows: integrating daily stand-ups, PI planning & sprint demos
⢠Scaling hyper-local content with proprietary rental and cost-of-living data
⢠Structured data, title formulas & other āboringā tactics that still move the needle
⢠Using AI agents for efficiency (content QA, Fair Housing compliance & more)
⢠Mitigating traffic loss from Googleās AI Overviews and LLM crawlers
⢠Smart redirect rules & platform pitfalls during massive site migrations
⢠Negotiating dev tickets: writing stories developers want to ship
Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.
š Subscribe for more actionable SEO deep dives every week
š¬ drop a comment telling us your biggest challenge scaling search.
š Mentioned Links & Resources:
- Zach Chahalis on Linkedin
- Zach Chahalis on X
- Zach Chahalis on Bluesky
- Zach Chahalis Personal Website
- Apartments.com
- Pubcon "Don't Get Left Out in the Rain"
- Zach Chahalis Episode #2
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
81 episodes
All episodes
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