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šŸ¢ Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis

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Manage episode 491673950 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

šŸ¢ In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other ā€œboringā€ tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

šŸ‘ Subscribe for more actionable SEO deep dives every week

šŸ’¬ drop a comment telling us your biggest challenge scaling search.

šŸ“Ž Mentioned Links & Resources:

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 491673950 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

šŸ¢ In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other ā€œboringā€ tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

šŸ‘ Subscribe for more actionable SEO deep dives every week

šŸ’¬ drop a comment telling us your biggest challenge scaling search.

šŸ“Ž Mentioned Links & Resources:

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

81 episodes

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