In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.

Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites.

🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy.

🔍 In This Episode
• How Sitebulb grew from a desktop tool to an enterprise cloud platform
• The strategic decision that made Sitebulb stand out—hint: it’s all about "hints"
• Why JavaScript SEO and regular audits matter more than ever
• Insight into AI crawlers and how they differ from traditional bots
• Sitebulb’s plans for integrating task management and user-defined segments
• How structured data and content optimization are evolving in the AI age
• Behind the scenes of Sitebulb’s State of JavaScript SEO Report
• The future of SEO in an AI-first search experience

Stay ahead in SEO by understanding the tools and tactics built for tomorrow’s web.

📎 Mentioned Links & Resources:

• Patrick Hathaway on Linkedin
• Patrick Hathaway on X
• Patrick Hathaway on Bluesky
• Sitebulb Official Site
• Sitebulb Hint Section
• 2024 Javascript SEO Report
• JavaScript SEO Training
• Matt Barby LinkedIn post

Sponsored by Moving Traffic Media

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• Jon Clark on Bluesky
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