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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson.
Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client.
Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights.
📌 In This Episode (📱)
- How a gutsy “no” led to dinner with Richard Branson
- The shift from physical therapy to digital marketing
- Building a lifestyle agency without traditional scaling
- Why Akvile prioritizes video ads and how to hook viewers in 3 seconds
- Using AI tools like Julius.ai and ChatGPT to gain back time
- When to say no to underpaying clients — and how that can work out
- Best ad types and creative testing strategies
- TikTok, Reddit, and Meta Ads — what works where and why
- Why B2B leads are now cheaper on Facebook
- Creative fatigue: how to spot it and fix it
- Planning for a future of AI-driven campaigns
Discover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day.
👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders!
💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story!
📎 Mentioned Links & Resources:
- Akvile DeFazio on Linkedin
- Akvile DeFazio on X
- Akvile DeFazio on Threads
- AKvertise Official Website
- Digital Tools for Social Media Marketers & Advertisers
- Jasper (AI copywriting tool)
- Julius AI (AI-powered data analysis)
- Rose.ai (data & spreadsheet AI tool)
- Company Of One: Why Staying Small Is the Next Big Thing for Business
Chapters
00:00 Introduction to Akvile's Journey
03:09 The Bucket List Experience with Richard Branson
06:06 Transitioning from Physical Therapy to Digital Marketing
09:01 Building a Lifestyle Business in Digital Marketing
11:58 Leveraging AI Tools for Efficiency
15:05 Consulting as a Business Model
17:58 Launching Digital Products for Small Businesses
20:55 Best Practices for Video Marketing
23:56 Creating Effective Video Content
27:02 Testing AI Tools in Advertising
28:48 Exploring Ad Features and Options
31:01 Testing Strategies for Effective Advertising
34:51 Understanding Ad Fatigue and Creative Cycling
39:26 Advertising on Reddit: Strategies and Insights
41:25 Navigating TikTok Advertising Challenges
43:13 B2B Advertising Trends and Insights
45:19 Key Metrics for Evaluating Ad Performance
46:58 The Future of Advertising: Automation and AI
52:51 Predictions for Successful Ads in the Future
Sponsored by Moving Traffic Media
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