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Sunil Gupta on Data-Driven Digital Marketing Strategies

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Manage episode 446117487 series 3516299
Content provided by Harvard Business School Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Parlor Room podcast, Chris sits down with renowned

marketing expert and Harvard Business School Professor Sunil Gupta to explore digital

marketing’s transformative power. Gupta delves into data analytics’ critical

role in shaping effective marketing strategies, highlighting how to use

insights to gain a competitive edge. He also breaks down the nuances of high-

and low-involvement products and how understanding those distinctions can guide

marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar

marketing budget or engaging with consumers across platforms, Gupta offers

invaluable perspectives on how you can help maximize your organization’s

digital marketing efforts.

GUEST

Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the

executive program on Driving Digital Strategy


RESOURCES

HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)

Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)

Related HBS Online blog posts:

Watch this episode on YouTube: https://hbs.me/2p8mnj39

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 446117487 series 3516299
Content provided by Harvard Business School Online. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business School Online or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Parlor Room podcast, Chris sits down with renowned

marketing expert and Harvard Business School Professor Sunil Gupta to explore digital

marketing’s transformative power. Gupta delves into data analytics’ critical

role in shaping effective marketing strategies, highlighting how to use

insights to gain a competitive edge. He also breaks down the nuances of high-

and low-involvement products and how understanding those distinctions can guide

marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar

marketing budget or engaging with consumers across platforms, Gupta offers

invaluable perspectives on how you can help maximize your organization’s

digital marketing efforts.

GUEST

Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the

executive program on Driving Digital Strategy


RESOURCES

HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)

Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)

Related HBS Online blog posts:

Watch this episode on YouTube: https://hbs.me/2p8mnj39

  continue reading

24 episodes

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