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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creators doing reviews, unboxings and hauls beginning in the early days of the platform. Today, creators and brands are both empowered to monetize this content and drive significant business revenue. Tara and Dave discuss how YouTube Shopping is helping creators and brands create long-term partnerships that move the needle, the power of YouTube as a search engine, and what Tara sees as the future of commerce on the platform.
This podcast episode was produced by Quill.
65 episodes
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