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Content provided by The Pet Photographers Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pet Photographers Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Rebranding after a decade of brand name recognition with Lindsay Baca

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Manage episode 455193347 series 3068318
Content provided by The Pet Photographers Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pet Photographers Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.

I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.

WE COVERED

  • Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between
  • The impact of running multiple brands
  • When Lindsay realised something needed to change for her business
  • Working with coaches to find her style

IN THE MEMBERS-ONLY EXTENDED EPISODE

  • How Lindsay felt about losing her brand recognition when she rebranded
  • The process of getting the new logo designed
  • Do magazine ad’s bring clients
  • The average spend of Lindsay’s private clients
  • How many clients Lindsay has per month
  • Why Lindsay is happy to refer out clients
  • The type of commercial clients Lindsay works with and how they find her
  • The benefits of a model search database

Shownotes here: https://thepetphotographersclub.com/podcast/1705

  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 455193347 series 3068318
Content provided by The Pet Photographers Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pet Photographers Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style.

I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too.

WE COVERED

  • Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between
  • The impact of running multiple brands
  • When Lindsay realised something needed to change for her business
  • Working with coaches to find her style

IN THE MEMBERS-ONLY EXTENDED EPISODE

  • How Lindsay felt about losing her brand recognition when she rebranded
  • The process of getting the new logo designed
  • Do magazine ad’s bring clients
  • The average spend of Lindsay’s private clients
  • How many clients Lindsay has per month
  • Why Lindsay is happy to refer out clients
  • The type of commercial clients Lindsay works with and how they find her
  • The benefits of a model search database

Shownotes here: https://thepetphotographersclub.com/podcast/1705

  continue reading

197 episodes

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