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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Rob McEwan and Michael Service from ChangeMakers on the Power of Perspective When Navigating Change.
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On this episode of The PharmaBrands Podcast, we welcome not one, but two guests to the show: Rob McEwan, EVP of Health, and Michael Service, SVP of Healthcare Strategy at Changemakers. In a world where the lines between marketing, PR and reputation management are more blurred than ever, Michael and Rob share their views on the value of a multidisciplinary approach.
Changemakers partnered with PharmaBrands to help bring this season of the podcast to life, we deeply appreciate their support and hope you enjoy our conversation with Rob and Michael as much as we enjoyed recording it.
Learn more at: thechangemakers.com.
The PharmaBrands podcast is hosted by Neil Follett and Produced by Chess Originals.
Chapters
1. Setting The Stage: Who We Are (00:00:00)
2. The Grey Zone Between PR And Marketing (00:02:00)
3. Building Changemakers From Six Firms (00:05:00)
4. Why One Brand: The Name And Vision (00:09:30)
5. AI Mandates, Guardrails, And Momentum (00:12:30)
6. Data Intelligence And Compliance In Practice (00:17:00)
7. Efficiency, Fear, And The Human Layer (00:20:30)
8. Where AI Helps Most In Marketing (00:24:00)
9. Inside The Health Misinformation Study (00:27:00)
10. What Brands Can Do About Misinformation (00:30:00)
11. Meeting Patients On Social, Safely (00:34:00)
12. Competing With Products And Narratives (00:37:00)
13. Beyond Awareness: Driving Understanding (00:40:00)
29 episodes
