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A sudden dip in revenue can feel like a punch to the gut, especially when it comes out of nowhere. But before you scramble to cut costs or overhaul your front desk, you need to ask a critical question: Where did this drop actually come from?

In this episode, Zed breaks down how most practices misread financial data, why reacting to last month's numbers can lead to the wrong decisions, and how to trace today's cash flow back to the real root cause, often occurring months ago. If your income just took a hit, this is the clarity you need before you make your next move.

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