We are revisiting the topic of Survey Research with professor and seasoned survey researcher, Dr. Ador Torneo. We discuss in-depth the principles and processes of effective survey research, the issues and challenges in conducting surveys, and how ordinary citizens can engage, use, and choose surveys. You may find our original episode on survey research here:https://open.spotify.com/episode/27xluT6cVPnjiYARLBoWgz?si=6nIWJ51lT6KrjiYgBRt83Q 0:00 Music 0:12 Intro 1:00 Our Comments on surveys 4:30 Guest: Prof. Ador Torneo 6:20 Where are surveys used? 9:00 Misconceptions about surveys 13:00 Surveys and Legitimacy 15:30 Basic Principles of Surveys 21:20 Internet and Online surveys 23:20 Sampling and Margin of Error 35:20 How to infer from Surveys? 38:55 Economic Classes 42:00 Writing Questionaires 45:30 Pilot-testing 49:09 How effective is survey research? 51:50 What are the most common mistakes? 54:20 Predicting outcomes? 1:02:00 How do surveys affect preferences? 1:09:30 How should we engage with surveys? 1:20:25 Recommendations Survey Research Manual by Flloyd Fowler Jr. https://search.library.uq.edu.au/primo-explore/fulldisplay?vid=61UQ&tab=61uq_all&docid=61UQ_ALMA21202529550003131&lang=en_US&context=L&query=any,contains,991011873139703131 Survey Playbook by Matthew Champagne https://www.amazon.com/Survey-Playbook-create-perfect-survey/dp/1499202164 Pew Research Center https://www.pewresearch.org/ Social Weather Station (SWS) https://www.sws.org.ph/swsmain/home/ Pulse Asia https://pulseasia.ph/ Philippine Statistics Authority Statistical Yearbook https://psa.gov.ph/products-and-services/publications/philippine-statistical-yearbook The Civic Culture by Gabriel Almond and Sidney Verba: https://muse.jhu.edu/book/43668/ The nature of belief systems in mass publics by Philip Converse: https://www.tandfonline.com/doi/pdf/10.1080/08913810608443650 Democracy for Realists by Christopher Achen and Larry Bartels https://www.degruyter.com/document/doi/10.1515/9781400888740/html The International Social Survey Programme https://www.gesis.org/en/issp/home Asia Barometer Survey https://www.asianbarometer.org/ World Values Survey https://www.worldvaluessurvey.org/wvs.jsp Family Feud Philippines https://www.youtube.com/@familyfeudPH/featured PI By Darren Aronofsky https://archive.org/details/pi-1998_202107 You may find more of Dr. Ador Torneo's work at the La Salle Institute of Governance here: https://www.dlsu-jrig.org/