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On this illuminating episode of The Plant Movement Podcast, we shine a spotlight on Ariel Rodriguez, the founder of Elighting and Worldwide Distributors, a true industry pioneer in outdoor and landscape lighting.
From cold calls at 17 to designing custom lighting systems for luxury estates and commercial properties, Ariel shares his journey, insights, and battle-tested strategies for thriving in a rapidly evolving industry.
On this episode, we cover:
- Ariel’s early days in telemarketing and transition into LED lighting
- How landscape lighting became an art — and a business serving the top 3% of earners
- Key differences between commercial and residential lighting
- Why product quality, warranties, and manufacturer relationships matter
- Business lessons in credit, cash flow, and reinvesting for long-term success
- Behind-the-scenes insight into value engineering, custom installations, and working with designers, architects, and GCs
- The future of lighting — from RGBW customization to Power over Ethernet (PoE) systems
- How Elighting helps nurseries and facilities slash energy bills and optimize lighting for both function and aesthetics
Whether you're a landscaper, GC, nursery owner, or aspiring entrepreneur, Ariel drops gems on running a service-first business, building trust with clients, and scaling smart.
Plus: Learn how lighting can transform your installs, improve property value, and create luxury-level ambiance after dark.
Ready to light up your business? Ariel’s showroom is open, and he’s inviting anyone hungry to learn or partner to connect.
Tune in now and get inspired to grow — one beam at a time.
#ThePlantMovement #LandscapeLighting #BusinessGrowth #Elighting #GreenIndustry #LEDlighting #LightingDesign #OutdoorLiving #PodcastEpisode77

ELIGHTING
Show Room: 12130 sw 114th pl, Miami, Florida
Email: [email protected]
Call: (305) 969-8769
Web: https://www.elightingindustries.com
Follow IG: https://www.instagram.com/elightingdesigns
The Plant Movement Podcast
Email: [email protected] & [email protected]
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast
A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery
The Nursery Growers
Call: 786-522-4942
Email: [email protected]
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com
Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics
Directed and Produced by Eddie EVDNT Gonzalez
Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

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