Corporate scandals are depressingly common, and it's all too easy to chalk them up to individual bad apples. Unfortunately, this simple explanation is not accurate. Guido's research led him to write The Dark Pattern: The hidden dynamics of corporate scandals, which details the nine building blocks that lead otherwise good people to do bad things. He explains the importance of context, why psychopaths are wildly overrepresented in corporate boardrooms, and the societal structures that too often lead to egregious behaviour from companies across the globe.

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