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How To Build Your Marketing Funnel For Podcast Guesting
Manage episode 446446609 series 3562378
The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today focuses on exactly that - How can marketers effectively build their marketing funnel to get the most from every interview.
Host Kristen Nolan, talks with Interview Valet’s Marketing Manager, Tiffany Meenk about transforming your guest appearances into powerful marketing opportunities. Their conversation goes deep into the minutiae of how to strategically build and optimize your marketing funnel tailored specifically for podcast guesting. Including the essential steps to take before, during, and after your interviews to maximize lead capture and client conversion.
Every appearance is a chance to build relationships and grow your business. But are you doing it effectively? Do you have a clear call to action? Are you making it easy for your listeners to connect with you after a podcast? Are your interviews working for or against you? Kristen and Tiffany answer this and so much more.
Timestamps From This Episode:
[06:11] Preparing your marketing funnel to capture leads from podcast appearances.
[12:08] Content that converts at part of your marketing funnel.
[20:40] Nurturing leads post-interview.
[27:31] Podcast interview marketing ROI.
[30:18] Common podcast guesting marketing obstacles and strategies to overcome them.
Resources From This Episode:
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