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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how intentionally shaping your message, your presence, and your positioning will drive listeners to lean in, connect, and take action.
Josh reveals the common traps even smart, experienced executives fall into - from simply "telling their story," to showing up without a core message, to hoping the host's audience will magically convert. They outline how to approach interviews the way top leaders approach keynote stages: with clarity, confidence, and purpose.
Timestamps From This Episode:
[03:43] Defining success and the two camps of executives.
[08:55] Why appearances alone don't drive results.
[13:22] Quality over quantity – making each interview count.
[16:49] Attracting the right audience through authenticity.
[23:56] Developing clarity in branding and messaging.
Resources From This Episode:
LinkedIn.com/in/joshcaryco
JoshCary.com
InterviewValet.com
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