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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint mentality is what's holding you back.
They discuss the warning signs that you're stuck in sprint mode, the importance of consistency over intensity, and what the first 90 days of your podcast interview journey should actually look like. You'll also hear how to build a 12-month training plan that delivers measurable ROI and real-world examples of guests who went from frustration to momentum.
Timestamps From This Episode:
[04:13] Digital marketing platforms that create false expectations of instant results.
[12:45] How lack of commitment and conviction affects messaging and results.
[18:29] Defining brand and audience identity, ideal client profile, and relevant topics.
[22:17] Refining and niching down to target new audiences for continued growth.
[26:47] Following proven systems and processes is the key to success.
Resources From This Episode:
InterviewValet.com
PodcastInterviewMarketing.com
105 episodes
