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#05: For Love or Money

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Manage episode 181383378 series 1462405
Content provided by UTA Brand Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UTA Brand Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

  • Dr. Helen Fisher shares insights on how people perceive expectations about romantic love
  • Dr. Lisa Cavanaugh describes research on Valentine's Day marketing and how it often generates the reverse of marketer intentions
  • Studio strategy director Marisa Robertson and studio creative director Marcus Bartlett discuss the implications for branding
  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 181383378 series 1462405
Content provided by UTA Brand Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by UTA Brand Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

  • Dr. Helen Fisher shares insights on how people perceive expectations about romantic love
  • Dr. Lisa Cavanaugh describes research on Valentine's Day marketing and how it often generates the reverse of marketer intentions
  • Studio strategy director Marisa Robertson and studio creative director Marcus Bartlett discuss the implications for branding
  continue reading

16 episodes

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