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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Chapter 1: Diving into the Pool Theory
The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
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Visibility isn’t a faucet you turn on when needed — it’s a pool you fill consistently. In this foundational chapter, you’ll learn why proactive communication creates leverage, and how The Pool Theory helps you build brand equity before pressure hits.
🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?”
💡 Reflection: Is your visibility proportionate to your risk and reach?
19 episodes
