HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Chapter 2: Why Companies Fail Without It
The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
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What happens when visibility is missing or mismanaged? This chapter explores the silent risks, from poor perception to unclear messaging — and what it costs you.
🧰 Workbook tie-in: “Where Are Your Brand Risks?”
⚠️ Case study: United Airlines’ 2017 dragging incident
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