HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Chapter 3: Build Your Authority from the Inside Out
The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
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Message Pillars & Authority Statements
Great communication doesn’t sound impressive — it sounds like you. This episode helps you define your brand’s core message pillars and create your Authority Statement: a simple, powerful anchor for everything you say and share.
🎧 Includes: Authority Builder Project worksheet.
19 episodes