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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why You Need a Pool Before the Fire Starts
The Pool Theory: How Smart Leaders Build Brand Trust Before They Need It
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Before the fire hits, you fill the pool. This episode introduces the core philosophy of The Pool Theory — a modern framework for building brand trust before you need it.
🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?”
📝 Reflection: Are you waiting until it’s urgent to build visibility?
19 episodes
