This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

• [00:00] Introduction to Wildflower Events and Design

• [09:56] The Journey Begins: From Wedding Planning to Business

• [19:54] Building Confidence Through Styled Shoots

• [26:51] Holy Shit Moments: Recognizing Growth and Success

• [33:02] The Big Rebrand: Aligning with Personal Identity

• [39:04] Finding Authenticity in Branding

• [42:47] Evolving Business Practices

• [45:34] The Power of Yes and No

• [50:12] Introducing Camp Wildflower

• [01:04:01] Summer Camp Experience

• [01:12:21] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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LINKS MENTIONED:

• Check out her website: https://wildflowereventsdesign.com/

• Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/

• Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower

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