Adam speaks with Jeff Haden, one of Inc.com's most popular columnists and author of The Motivation Myth: How High Achievers Really Set Themselves Up To Win. The conversation begins with Jeff sharing how he left his stable career in the manufacturing industry to become a ghostwriter (02:25 - 11:54). He shares how he picked up the skills to begin his writing career (11:55 - 13:24) and how he prefers following a professional versus a coach when learning a new skill (13:25 - 18:59). Jeff then describes the Motivation Myth (19:00 - 22:36) and why effort leads to success, which leads to motivation (22:37 - 25:05). He then shares what to do if you have many interests, but feel stuck (25:06 - 30:18) why broadcasting your goals to the world might not be the best idea (30:19 - 33:47), why you should set goals and then focus on your processes (33:48 - 40:46) and why we should say "I don't" instead of "I can't" when being tempted to divert from our processes (40:47 - 45:15). The interview concludes with Jeff sharing how you can leverage identity when you spend the first week and a half to two weeks working toward your goals (45:16 - 56:27) and what we can do today to start developing our own processes to achieve our goals (56:28 - 1:01:42). For show notes and a transcript of this episode, visit www.thepowerofbold.com.