"From Tech to Trust: The Power of Soft Skills in Sales" is a podcast that dives deep into the transformative impact of soft skills in the world of technical sales. Hosted by Evgeniy Kharam, the show brings together thought leaders, industry experts, and sales professionals to discuss how mastering soft skills can enhance communication, build stronger relationships, and ultimately drive sales success. Inspired by Evgeniy's book Architecting Success: The Art of Soft Skills in Technical Sales, this podcast serves as a valuable resource for sales professionals, founders, and anyone looking to unlock their full potential in the business world. Tune in to learn actionable insights and strategies that will help you navigate the ever-evolving landscape of sales with confidence and trust.