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In this video, Keaton Walker interviews Matthew Freestone, who shares his authentic journey from nightclub promoter to successful digital marketing agency owner. Learn how he built a sustainable agency with 20+ clients in the home improvement niche, using innovative strategies like paid trial periods and seasonal optimization. Matthew reveals his unique approach to client acquisition and why taking the "slow burn" path led to greater success than the typical churn-and-burn model. Perfect for aspiring agency owners and digital marketers looking to build long-term client relationships.
Watch this episode on YouTube: https://youtu.be/tJ_FsBP6zN0
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Timestamps:
00:00-Overview
00:24-Gateway to Digital Marketing
07:13-GHL!
09:01-"Actual" Free Trial
13:11-Matt's Past Job
20:35-Cold Outreach Tips
24:24-Going Full time agency
28:55-Gaining clients with a facebook post
34:00-Branding
37:42-Scaling the Agency
41:02-Improving Sales Calls
48:55-Spending on Coaching
52:29-What's Next
🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses
#smma #casestudy #successstory