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Climbing the Amazon PPC Ladder

The PPC Den: Amazon PPC Advertising Mastery

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In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.

I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.

You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.

If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.

And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

🦡 Highlights

  • 0:00 – Walk at Pace Bend Trailhead
  • 0:40 – Amazon growth = climbing a ladder
  • 1:30 – Understanding the Sales Ladder
  • 2:30 – Example niche: top products & sales percentages
  • 3:30 – How to move up the ladder: from Rank 8 to Rank 4
  • 4:30 – Reverse ASIN lookup & keyword profiling
  • 5:30 – Strike zone opportunities & high-converting keywords
  • 6:30 – Optimizing titles, PPC, and content updates
  • 7:30 – Competitor analysis: reviews, offers & pricing
  • 8:30 – Product variations & continuous iteration
  • 9:30 – Chart your course up the Sales Ladder

  • ​​🦡 Resources & Links

    • 🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.

    • Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

    -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

    …   continue reading

    385 episodes

    #Business #Marketing #PPC Den