What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger and some killer Amazon PPC tips.

In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.

I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.

If you’ve been scared to add negatives because “what if I need them later?” — here’s the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 — Mike goes wild chasing badgers in the Cascades 🦡
• 2:30 — How top sellers keep ACoS super low
• 4:00 — Why negative keyword management matters
• 5:30 — When to hit the big RESET button on negatives
• 7:30 — Sneaky campaign-by-campaign negative cleanup hacks
• 10:00 — Benefits of resetting negatives for visibility
• 13:00 — Ad Badger tools that make negative keyword ninja moves

• 🦡 GET AD BADGER ➡️
• Where to find Michael, Michael Erickson Facchin
• How to Achieve Low ACOS with Negative Keywords?
• How And Why To Use Negatives In Your Amazon PPC
• Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
• Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
• Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
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• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno