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Finding Your Zone of Possibility for Amazon PPC Rankings

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Manage episode 479057623 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?

We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.

Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.

If you're ready to think differently about PPC and get more out of what you already have — this one's for you.

We’ll see you in The PPC Den!

🦡 Highlights

  • 00:00 – Intro

  • 05:00 – What is the Zone of Possibility?

  • 11:00 – How to spot rankable products

  • 18:00 – Smart PPC budget moves

  • 24:00 – Rankable vs incremental keywords

  • 31:00 – When to spend, when to stop

  • 38:00 – Your conversion rate superpower

  • 44:00 – How PPC drives organic growth

  • ​​🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Sean Stone

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    353 episodes

    Artwork
    iconShare
     
    Manage episode 479057623 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

    In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?

    We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.

    Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.

    If you're ready to think differently about PPC and get more out of what you already have — this one's for you.

    We’ll see you in The PPC Den!

    🦡 Highlights

    • 00:00 – Intro

    • 05:00 – What is the Zone of Possibility?

    • 11:00 – How to spot rankable products

    • 18:00 – Smart PPC budget moves

    • 24:00 – Rankable vs incremental keywords

    • 31:00 – When to spend, when to stop

    • 38:00 – Your conversion rate superpower

    • 44:00 – How PPC drives organic growth

  • ​​🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Sean Stone

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    353 episodes

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