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How To Use Psychology To Master Amazon PPC (Classic)
Manage episode 480267600 series 2625056
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.
He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Resources & Links
0:00 – What to Expect in This Episode
00:27 – The Psychology of Money
1:00 – The Importance of Luck
1:50 – Time Horizons & Risk Tolerance
2:37 – The Bias of Recency
5:00 – Managing Search Term Reports
- 8:10 – Who Was Right?
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
354 episodes
Manage episode 480267600 series 2625056
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.
He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Resources & Links
0:00 – What to Expect in This Episode
00:27 – The Psychology of Money
1:00 – The Importance of Luck
1:50 – Time Horizons & Risk Tolerance
2:37 – The Bias of Recency
5:00 – Managing Search Term Reports
- 8:10 – Who Was Right?
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
354 episodes
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