Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How To Use Psychology To Master Amazon PPC (Classic)

9:22
 
Share
 

Manage episode 480267600 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.

He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Resources & Links

  • 0:00 – What to Expect in This Episode

  • 00:27 – The Psychology of Money

  • 1:00 – The Importance of Luck

  • 1:50 – Time Horizons & Risk Tolerance

  • 2:37 – The Bias of Recency

  • 5:00 – Managing Search Term Reports

    • 8:10 – Who Was Right?

    🦡 Highlights ​​

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    354 episodes

    Artwork
    iconShare
     
    Manage episode 480267600 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

    Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.

    He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!

    This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

    We’ll see you in The PPC Den!

    🦡 Resources & Links

    • 0:00 – What to Expect in This Episode

    • 00:27 – The Psychology of Money

    • 1:00 – The Importance of Luck

    • 1:50 – Time Horizons & Risk Tolerance

    • 2:37 – The Bias of Recency

    • 5:00 – Managing Search Term Reports

    • 8:10 – Who Was Right?

    🦡 Highlights ​​

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    354 episodes

    All episodes

    ×
     
    Loading …

    Welcome to Player FM!

    Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

     

    Listen to this show while you explore
    Play