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Tariff Turmoil: How Brands Are Adapting in 2025

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Manage episode 489873743 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

It’s messy. It’s essential. It’s surprisingly therapeutic.

We’ll see you in The PPC Den!

🦡 Highlights

​​

  • 0:00 – Goal setting like headless monkeys
  • 4:12 – $300K tariffs on $100K goods
  • 7:58 – FTZ, Bonded, Anti-USA play explained
  • 11:44 – Blair’s real setup: bonded, FTZ, Canada
  • 14:32 – Inaction is action: just wait it out
  • 16:20 – HS audits: maybe it’s not the water bottle’s fault
  • 20:12 – Inbound obsession: check-in time is king now
  • 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
  • 25:05 – Budget discipline vs. ad spend delusions
  • 26:45 – Agencies need to be business optimizers now
  • 28:13 – Shopify vs Amazon: wake-up call time
  • 29:20 – The 3-body problem: Ads vs Organic vs Profit
  • 30:30 – Outro
  • 🦡 Resources & Links

    • Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Blair Forrest

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    361 episodes

    Artwork
    iconShare
     
    Manage episode 489873743 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

    Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

    They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

    From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

    It’s messy. It’s essential. It’s surprisingly therapeutic.

    We’ll see you in The PPC Den!

    🦡 Highlights

    ​​

    • 0:00 – Goal setting like headless monkeys
    • 4:12 – $300K tariffs on $100K goods
    • 7:58 – FTZ, Bonded, Anti-USA play explained
    • 11:44 – Blair’s real setup: bonded, FTZ, Canada
    • 14:32 – Inaction is action: just wait it out
    • 16:20 – HS audits: maybe it’s not the water bottle’s fault
    • 20:12 – Inbound obsession: check-in time is king now
    • 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
    • 25:05 – Budget discipline vs. ad spend delusions
    • 26:45 – Agencies need to be business optimizers now
    • 28:13 – Shopify vs Amazon: wake-up call time
    • 29:20 – The 3-body problem: Ads vs Organic vs Profit
    • 30:30 – Outro
  • 🦡 Resources & Links

    • Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Blair Forrest

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    361 episodes

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