Artwork

Using Product Opportunity Explorer to iterate and expand your product line

The PPC Den: Amazon PPC Advertising Mastery

29 subscribers

published

Play Playing
iconShare
 
MP3•Episode home
Manage episode 474005134 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Hello Badger Nation,

In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).

The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.

📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.

And don’t forget to share your findings in the comments—we’d love to hear what you discover!

We’ll see you in The PPC Den!

🦡 Resources & Links

  • 00:00 – Intro

  • 01:20 – Locus of Control in Marketing

  • 02:44 – Intro to Product Opportunity Explorer

  • 05:17 – Why Sellers Use POE

  • 06:45 – Mother's Day Gift Search Example

  • 11:00 – Search Term Deep Dive

  • 13:32 – Trend: “Cool Thing for Mom”

  • 16:07 – Purchase Drivers

  • 17:45 – Negative Feature Impact

  • 21:29 – Review Insights & Returns

  • 26:17 – Broad vs. Specific Search Terms

  • 27:01 – Music Box Category Deep Dive

  • 31:00 – Iterating on Product Ideas

  • 34:30 – Trends & Competition

  • 35:24 – When This Comes Up in PPC

  • 38:20 – POE Feature Wishlist

  • 🦡 Highlights ​​

    • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Frekey

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

    …   continue reading

    383 episodes

    #Business #Marketing #PPC Den