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Jake Tapper’s new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines; not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak.

In this episode, I’m breaking down the five communication sins at the core of the Biden cover-up. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy.

You’ll hear:

  • The five sins: from silencing to muting the messenger
  • The Tapper media tour misfire
  • Why crisis spin can’t beat truth—even with a teleprompter
  • How these same mistakes show up in boardrooms, campaigns, and C-suites

This isn’t about politics or who you voted for. It’s about what not to do when people are watching...and when they’re not.

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Chapters

1. Jake Tapper's Book Backlash (00:00:00)

2. The Five Original Communication Sins (00:05:15)

3. Sin 1: Obfuscation Over Honesty (00:09:52)

4. Sin 2: Silencing Dissent (00:13:00)

5. Sin 3 & 4: Loyalty and Filtered Feedback (00:16:47)

6. Sin 5: Short-Term Wins, Long-Term Damage (00:20:00)

345 episodes