When a crisis strikes, leaders have two choices: react (and possibly make mistakes) or respond with strategy, clarity, and confidence.

This week, we’re joined by Tara Goodwin, founder of Goodwin Consulting and one of Boston’s top crisis communications experts. For more than 30 years, Tara’s helped CEOs, public figures, and global brands manage high-stakes reputation challenges—from Fortune 500 energy companies to Tom Brady, Bill Belichick, and Aerosmith’s Joey Kramer.

She’s a sought-after international speaker and Vistage workshop leader, a trusted media voice featured in Business Insider, and the author of a forthcoming book on how to lead through the toughest moments of your career.In this conversation, Tara shares the secrets of staying calm when the world’s watching—why speed can be the enemy of accuracy, how to turn internal chaos into clear communication, and what every leader should do before the crisis hits.

If you care about reputation, leadership, and the stories that define us—this episode is for you.

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

The PR Podcast:

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Tara Goodwin:

LinkedIn - https://www.linkedin.com/in/taragoodwin1

Goodwin Consulting:

Website - https://goodwin-consulting.com

Instagram - https://www.instagram.com/goodwinconsulting

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