Most professionals in dispute resolution don’t start out dreaming of marketing strategies and social media plans, they become mediators, arbitrators, and facilitators because they want to help people resolve conflict, not “sell” themselves. Marketing done right isn’t about selling at all, it’s about educating, connecting, and building trust.

In this episode, Susan breaks down the Top 3 Must-Dos for Modern Marketing in Dispute Resolution, sharing practical, accessible strategies that help professionals attract the right clients, establish credibility, and grow their practices authentically.

When clarity, connection, and consistency guide your marketing, growth becomes not just possible, but sustainable.

Here’s what else you’ll hear in this episode:

• Why you should be marketing dispute resolution itself, not just your own services.
• How to build your brand around trust, not titles + why educational content builds trust
• And why consistent follow-up might be your most powerful growth tool.

Links and resources from this episode:
The Thought Leadership Playbook: How to Get Known, Build Trust, and Grow a Profitable Practice (The Practice Playbook Series 2)
Join the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter.

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This Episode is Sponsored by Fourth Party

FourthParty bridges the gap between great mediators and great businesses by offering technology and guidance that make running a mediation practice feel effortless. Say goodbye to the pain of scheduling, payments, and communications.

FourthParty is offering listeners 20% off their first 6 months with the codes SUSAN20. Head over to FourthParty.app and schedule a conversation with the team. https://fourthparty.app

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Meet Our Creator and Host: Susan Guthrie

Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.