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368: Hunting Alpha in GTM Strategies with Brendan Short

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Manage episode 447806344 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week.

This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts.

Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

  continue reading

464 episodes

Artwork
iconShare
 
Manage episode 447806344 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

As Brendan Short explains, the future of GTM isn’t about lists of thousands but targeting the right 50 accounts this week.

This evolving approach replaces traditional ICPs with a live, data-driven strategy that prioritizes adaptability, relevance, and speed, creating real Alpha in outbound efforts.

Highlights include: How A Competitive Market Might Evolve (09:35), Outbound Sales Strategies and GTM Evolution (32:02), And more…

Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

  continue reading

464 episodes

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