Are you stuck wondering why your niche isn’t helping you attract clients like it used to? You’re doing all the right things—posting content, speaking to your ideal client, staying in your niche—and still… crickets.

The truth is: niching down is no longer enough to stand out and scale your business in 2025.

In this episode, I break down the key shift you need to make to become the ONLY choice in your space: developing a Distinctive Edge. This is more than just a niche—it’s your signature combination of expertise, story, personality, and process that makes your brand unforgettable.

You’ll learn: ✨ Why niching can only take you so far in today’s crowded online space. ✨ How your Distinctive Edge creates a "moat of protection" around your business, allowing you to thrive regardless of changing trends. ✨ How to identify and lean into your unique coaching method and messaging to attract premium clients. ✨ Real client stories showing the power of this framework (from ghosted to getting dream inquiries!).

If you’re tired of blending in and ready to build a brand that people can’t stop thinking about, this episode is a must-listen!

Biz Resources

→Ready to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? DM me ‘EDGE’ on Instagram to apply. Let’s make your brand obsessable😎 https://www.instagram.com/meganyelaney

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint