On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning to focus on branded, research-backed ingredients to stay ahead in the industry, and they've got a star in Digexin. This ingredient promotes peristalsis — contraction of smooth muscle in the gut, helping to facilitate the movement of food. This ultimately leads to dramatically improved bowel movements, but as the data shows, so much more. Digexin: The First Ingredient to Support the Gut-Brain Axis The trio get into the gut-brain axis, an emerging field of research that we're only beginning to understand, but hasn't been properly targeted by the dietary supplement industry -- until the development of Digexin. https://blog.priceplow.com/podcast/eric-withee-freemen-nutra-digexin-147 Video: Digexin and the Gut Brain Axis with Freemen Nutra's Eric Withee https://www.youtube.com/watch?v=7_sn2B6WrhY (0:00) – Introductions (4:15) – Digexin (12:00) – The Gut-Brain Axis (19:00) – The Uniqueness of Digexin (23:45) – The World of Gut Problems (31:45) – Digexin's Versatility and Impressive Data (37:45) – Constipation (42:00) – First Digexin Supplement: Health Thru Nutrition's Mindful GI (46:00) – Other Freemen Nutra Branded Ingredients: MemoQ and TamaFlex (48:00) – Sourcing Ingredients (52:15) – Goodbyes Thank you to Eric for joining us, and to everyone for listening and following along! Sign up for our Freemen Nutra news alerts and subscribe to The PricePlow Podcast on your preferred platform. Don't forget to leave us a review on iTunes and Spotify!