In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB's cutting-edge ingredient development, while Dustin discusses his new role and the brand-building strategies he's implementing to drive demand for their premium ingredients in the U.S. market. The episode dives deep into NNB's latest innovations, including the highly anticipated ingredient, Dileucine (DL-185), which is poised to make a significant impact in the world of muscle protein synthesis. The conversation also covers the potential of dihydroberberine (GlucoVantage) as a powerful GLP-1 agonist, providing an accessible alternative to popular pharmaceuticals for blood sugar control and appetite suppression. Listeners will also get an inside look at NNB's product development process, including the science behind their hydration formula, ElectroPrime, and the fermentation-based innovation, SalidroPure, which offers a sustainable and potent alternative to traditional Rhodiola extract. The guys also talk about NNB's involvement in the big XPO NRG collaborative promotional energy drink made for SupplySide West. The episode then takes a pretty wild twist at the end, with Shawn explaining his psychedelic experiences and how he uses dietary supplements to replete his neurotransmitters. Packed with fascinating insights from two industry leaders, this episode is a must-listen for anyone interested in the cutting-edge science behind functional ingredients and the growing influence of the nutraceutical industry. https://blog.priceplow.com/podcast/shawn-wells-dustin-elliott-nnb-nutrition-152 Video: Shawn Wells and Dustin Elliott on NNB Nutrition's Growth and Future https://www.youtube.com/watch?v=2bRAYNXNFnk Detailed Show Notes: Shawn and Dustin Talk GLP-1, MPS, Collab Energy, and... Pyschadelic Supplement Stacks?! (0:00) – Introductions (7:30) – GLP-1 Trends (14:00) – GlucoVantage (Dihydroberberine) Branding (22:15) – ElectroPrime and Hydration (30:00) – Dustin's Trip to China (35:45) – SalidroPure: Pure Salidroside Replacing Rhodiola Crenulata (42:30) – The XPO NRG Energy Drink Collab at SupplySide West (49:45) – How MitoPrime Works (59:00) – XPO NRG Energy Drink Continued (1:07:45) – Alpha-GPC (1:10:45) – Grains of Paradise (1:15:30) – Halloween and Leaving SupplySide West early (1:19:45) – Shawn's Story with Psychedelics (1:28:15) – Post-Journey Repletion: Shawn's Supplement Ingredients (1:39:45) – Conclusion This episode was filmed at Nutramedia's headquarters in Houston, TX. Where to Find Dustin, Shawn, and NNB Nutrition Sign up for PricePlow's NNB Nutrition news alerts @NNBNutrition on Instagram Dustin Elliott on LinkedIn @ShawnWell... Read more on the PricePlow Blog