In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company's groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry. The conversation covers not only the recent launch of C4 Whey protein featuring real Reese's and C4 Original pre-workout with Bubble Yum flavor, but also dives deep into Kyle's strategic vision for the brand, the evolution of C4's demographics, and how the company is positioning itself in the ever-growing energy drink market. This podcast was recorded shortly after Team PricePlow's visit to Nutrabolt HQ in Austin, Texas, making for some timely discussion of upcoming innovations. Subscribe to the PricePlow Podcast on your favorite platform and watch on YouTube to stay updated on the supplement industry's biggest moves! https://blog.priceplow.com/podcast/kyle-thomas-nutrabolt-c4-hershey-157 Video: C4's Kyle Thomas Talks Hershey Partnership & Brand Strategy https://www.youtube.com/watch?v=0yzsJca0cNA Detailed Show Notes with Kyle Thomas (0:00) – Introductions & Kyle's Background: A Wild Ride to Nutrabolt (4:00) – The Evolution of Sports Nutrition on Coca-Cola's Radar (9:00) – The Hershey Partnership (16:30) – Brand Strategy & Demographics (27:00) – Product Development & Testing (35:00) – Master Branding Strategy (42:00) – Keurig Dr Pepper Partnership Where to Follow Kyle, Nutrabolt, and C4 Kyle Thomas on LinkedIn @C4Energy on Instagram @Cellucor on Instagram Cellucor News on PricePlow Thank you to Kyle Thomas and the entire Nutrabolt team for hosting us at their headquarters and sharing insights into their exciting partnership with The Hershey Company. We're looking forward to trying more innovative collaborations in the future! Stay up to date with Cellucor/C4's latest releases by signing up for PricePlow's news alerts, and don't forget to subscribe to the PricePlow Podcast and leave us a great review!