Ruby Zefo has long been a leader in the fields of privacy, data protection and cybersecurity. She was the first chief privacy officer at Uber, where she served from 2018, helping lead the company’s efforts to protect and enable user data. She has done so while Uber continues to innovate its technology amid a dramatic increase in digital laws around the world.

Earlier this year, Zefo announced her retirement from Uber and her next move as a fellow at Stanford University’s Distinguished Careers Institute. IAPP Editorial Director Jedidiah Bracy caught up with Zefo to discuss her work building a privacy team at Uber and how she has navigated—and led—in an increasingly complex and challenging world.